“Do what you do best, outsource the rest” – Editor’s web blog
October 25, 2008
This short blog posted by Katerine Thompson is about the Daily Telegraph’s Digital Director, Edward Roussel believes newspapers should not worry about outsourcing and focus more on what newspapers do best! “newspapers need to invest in their premium products and make cut backs in the less specialised areas.”
Roussel was keen to invest more time into original content to make the “premium product even better”. In other words get right what we do best and worry about the extra curricular activities once that is perfect. The Daily Telegraph according to Thompson outsource some online video work to ITN in the UK because they are better at it than the Telegraph.
The theme i picked up from the blog was that newspapers need to swallow their pride somewhat and let others take control of fields your particular paper is not an expert in. With the world being so small and accessible newspapers can’t afford to waste time and money on a field they aren’t proficient in. It could mean the end of the paper itself if people can get the same story through another media outlet that has outsourced video updates for example to experts.
Newspapers have a lot of thinking to do, particularly those being left behind.
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