This is a fantastic article to support what we have been studying this semester about the media habits of people all over the world. The article’s major theme is that more and more people are starting to use the Internet to view TV. Using Saturday Night Live and their comedy skits about Sarah Palin as a guide to the usage of the Net as a substitute for live TV.
10.2 Million people watched it live, 1.2 million recorded and watched at a later date, NBC online streamed the skit 13 million times and a Youtube video with a review of the same skit has had 6,289,799 hits!!!
The article also has the same issues we have discussed in it, the level of advertising for both the online facet of the skit and the potential drop off in advertising if viewers no longer watch the live show and just view it online! Issues we have discussed previously.
I think another advantage is that this particular skit and others like it has had enormous world wide coverage from media outlets, not limited to the US.
Check out the article at: http://www.theage.com.au/news/web/skit-marks-tv-turning-point/2008/10/20/1224351116302.html?page=fullpage#contentSwap1
See what you think!
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